Beauty: How To Create The Glossy Lids Look Every Day

Over the past year whilst working and assisting on photo shoots, I have noticed a shift in the beauty world. It has started to become more apparent than ever lately, with lots of top makeup artists starting to tell the consumers about the trend, not just keeping it to themselves in the studios.

This shift has been to use far more cream based products, and far less powder. I have hardly seen artists reaching for the traditional eyeshadow palettes and they don't even seem to lay as many out in their kit at the start of the day.

If you are an avid reader of the likes of Vogue, i-D magazine and InStyle, you may have already noticed glossy lids and greasy, lived in eye makeup for a while. It has also made many an appearance on the catwalk. 

So why are creams in and powders out? I believe it allows much more creativity and it also looks the most like real skin. A textured, glossy or creamy eye photographs beautifully, picking up the light and is three-dimensional. 

We are in an age where we aren't restricted to what we have to look like, there is so much freedom and therefore we should play. Just because a brand markets a product as being for the eyes, cheeks or lips, does not mean that you have to use it solely for this area. 

In my personal opinion, and experience as a makeup artist, having a very matte face and powdery makeup can be ageing too. We are lucky that when we are younger, we have natural oils in our skin keeping it hydrated, and this is a sign of youth. When a woman is pregnant, she gets a 'glow' which is associated with health and beauty. So it does make perfect sense to use products that can mimic these effects.

I understand that not everyone in 'real life' wants to walk around with glossy eyelids everyday! But here are a few ways to incorporate the trend and get more out of your current products:

• Lipsticks make great cream blushers. Using your finger, dab some of your lipstick across your cheek bones and onto the apples of your cheeks. It gives a lovely light flush of dewy colour.
• Turn your eyeliner pencils into your eyeshadow. Draw a thick line across your lash line, and then with a fluffy brush, blend the colour up and over your lid. This will give a natural smokey eye, in a more creamy texture.
• Use your lipstick on your lids too, it gives a pretty sheer colour.
• Wet your powder eyeshadow down and then apply it as usual. It will intensify the colour and even though it will dry matte again, it will have a different look.
• Add a lip balm or gloss over your lids, if you are feeling adventurous, to make the shadow shine.

Don't be afraid to play! I even tried a complete makeup look, only using Bobbi Brown Bare Pink Lipstick. Let me know what you think....